domingo, 9 de março de 2008

Advertising

It is necessary a good image to make people buy the products, because whenever we want to sell a product we use something attractive and somehow related hit to advertise it.
This image represents the brand "Intimissimi", which sells underwear, advertises its products using a beautifully shaped suntanned woman as a model.
I think that this image has all these techniques of advertising, because exist:
- beauty appeal;

- sex appeal;

- logo;

- emotive appeal;

- glittering appeal;

-gender.










Consumption

Nowadays consumption, consumers, sellers and advertisements are inevitable in our society. However, when people buy more than they need, we are facing a big and serious problem:
Consumerism, there are even some people who cannot control themselves and need to buy everything, as if they were addicted to it:
Shopaholics.
Living in a kind of society in which selling and buying products (and moving profits from these trades) is the final goal and in which people are move recognized for what they have than for what they are not only sad but also worrying. It's urgent that we do something to change our attitude or else the problem will be unbearable in not saying that i don't belong to this society and that sometimes i buy somethings i don't really need but i really try hard not to buy everything i want without thinking if i really need it.